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We Create Tailored Accounting, Financial and Tax Strategies for Businesses

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What is The Profit Firm?

Not your average accounting and tax firm.

​We want to be your partner, not just a vendor. From the initial onboarding session to our regular meetings and check-ins, you’ll find our methods and customer service go above and beyond to move your business forward and drive profits higher.

Agile services that adapt to your business needs.

​Our flexible approach allows you to mix and match services so you can receive the most out of our business partnership. Not all businesses are the same, and neither are we. That’s why we believe in an agile, customizable business model to give our clients exactly what they need.

Implementing systems you can trust.

Strategic systems create efficiency and operational excellence across key performance areas. We’ll work with you to cut through the chaos of running a business and implement the systems your organization needs for sustainability and growth.

Ethical team, you can rely on.

​When it comes to your accounting, finances, and operations, you need a team that’s ethical and efficient. With The Profit Firm, you’ll never find random hourly invoices or wonder if you can trust the people managing your books, taxes, or HR.

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 Our team has decades of combined financial experience and holds numerous certifications. We are fully insured and up to date on all the latest financial, tax, and payroll regulations and will ensure that you and your business remain compliant. That means you can rest easy knowing you’ve made a smart business decision.

How We Help Businesses

Meet The Founder

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Kelly Black, Founder & Managing Director

Trusted Advisor | Ethical Leader | Profit Strategist 

Kelly’s experience in Accounting, Finance, & Small Business Consulting has prepared her to lead others to success. This experience, expertise, and passion for small businesses gave her a unique insight into the business world and fed her desire to start The Profit Firm.  As a Profit Strategist & CFO, Kelly serves clients in a Fractional role allowing them to gain access to Executive Level Management without the fulltime cost commitment. 

Kelly believes in ethical transparency in everything The Profit Firm does, from operations to the rates they charge. She strives to help small business owners gain financial freedom by creating several revenue streams and positioning them as the leader in their industry.

Married with two children, 25 and 19, Kelly loves spending time with family, traveling, dining at locally owned restaurants, and pursuing a healthy lifestyle.

-The more profitable you are, the more charitable you can be - Kelly Black

Meet The Team

We’re a team of talented individuals who live and breathe the desire to help small businesses thrive. We’re not just number crunchers who take instruction, we take inspiration from the wider creative world of the industries of our clients. By soaking up the current economic culture, sharing new ideas, and staying on the pulse of the best financial advisory, we create the month-end process in a way that fights against boring financial meetings and delivers the anticipation of reviewing your financial goals; and where you are with them today. Schedule a meeting with us today and see the sites difference. 

Matthew Roberts

Matthew Roberts

VP of Finance 

Enrolled Agent 


Matt Roberts is a licensed tax professional with a passion for educating clients through the tax

planning and preparation process. Matt has experience in private, public, and non-profit accounting, giving him insight into the needs of his clients. His focus is helping businesses increase their bottom line without losing their profit to taxes.  Matt serves as our Vice President of Finance, working with clients on complex business solutions, increasing profits, and tax strategies.

When Matt is not working, you will find him at the park with his wife and three kids, running, or playing chess.

Kristie James

Kristie James

Finance Manager


Kristie brings over 20 years of experience in Account Management, Bookkeeping, and Accounting. She

thrives on building client relationships and exceeding expectations. Kristie is certified in Xero and is a QuickBooks ProAdvisor. She has worked with many industries and is fluent in international financial management. Leveraging her experience and excellent communication, she perfectly represents The Profit Firm brand.

When she is not crunching numbers, Kristie loves to spend time with her family and her first grandbaby! She is also a diehard Green Bay Packers fan! Go Pack, Go!

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Kayla Rodgers

Office Manager

& Bookkeeper 


Kayla Rodgers is joining us with a diverse background that includes roles as a Judicial Assistant to a

Juvenile Court Judge and a 911 Dispatcher, she brings a unique set of skills and experiences to the financial world. Her journey in the legal and emergency services fields has honed her organizational and detail-oriented nature, qualities she now channels into the world of bookkeeping.  Kayla is also a Certified Payroll Specialist & helps our clients with Basic Bookkeeping, Payroll, & Sales Tax Filings. 


Beyond the numbers, she is passionate about animals and finds solace in spending quality time with her loving husband and their daughter.

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Kayden Black

Office Assistant Intern


Kayden Black is a Business major with a minor in Kinesiology at the University of North Georgia. 

Kayden helps The Profit Firm with social media, networking, and serves as an office assistant.  She is eager to learn the ropes of working in an office setting as she plans to move to Florida to work in a corporate environment. 

When Kayden is not in the office, she works part time at Starbucks, and has a passion for motorcycles and working out.  

Kasey Kitzhaber

Kasey Kitzhaber

VP of Tax & Operations


Kasey brings a fresh perspective to our team and has over 15 years of operations management. In her

VP position, she is the driving force behind our client’s operations and management division and is also responsible for client onboarding.  Kasey is also our Tax Onboarding Specialist, assisting tax clients with navigating the complex hurdles of tax compliance & preparation.  Kasey is a licensed Tax Preparer certified with the IRS. 


She looks forward to growing with The Profit Firm and meeting new clients while nurturing relationships with current clients.


When Kasey is not in the office, she enjoys grilling out and skateboarding with her husband and kiddos. She loves vacationing in Florida with her family and going on trips with her sisters.


Jess Smyth

Senior Bookkeeping Manager


Jess Smyth is a finance professional with over 10 years of experience leveraging extensive skills in managing

web/mobile applications, BPO, and financial consulting to achieve progressive financial prosperity for a vast number of businesses domestically and internationally. Jess will bring her expertise in system automation and creating streamlined processes to simplify bookkeeping for our clients.  Jess is a Certified QuickBooks ProAdvisor and our Bookkeeping Guru!


Jess enjoys spending time with her husband, two daughters, Labrador Retriever, and cat. She loves to be outdoors with her family swimming, fishing, hiking, and camping. 

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Chelsea Johnson



Chelsea joined The Profit Firm with the motivation to become an asset to not only our firm but our clients as well.

Chelsea is continuing her education at Devry University where she is pursuing her BA in Accounting and plans to continue to strive for higher education. Her eclectic background brings an original point of view and an ethical quality to her work that is appreciated in her position here. She plans to grow with The Profit Firm and enhance her skills as an astute Bookkeeper. Chelsea's goal is to assist our clients in running a successful business. 

Chelsea enjoys hiking with her yellow lab and dining with friends and family. Chelsea believes in nurturing a healthy mind, body, and soul by loving and respecting everyone. She believes in co-existing, teamwork and focusing on the greater good.  

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