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Meet The Executive Team


We’re a team of talented individuals who live and breathe the desire to help small businesses thrive. We’re not your typical number crunchers—we’re strategic thinkers, problem solvers, and financial partners ready to elevate your business. The Profit Firm team brings together diverse expertise across accounting, tax strategy, and financial leadership to deliver solutions built specifically for you. Consider us your team behind the scenes, working to help your business thrive. wider creative world of the industries of our clients to create custom strategies for each client. From Bookkeeping to Tax Strategy, The Profit Firm Team is committed to our client's financial success.

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Founder & Chief Executive Officer

Kelly Black 

As Founder and CEO of The Profit Firm, Kelly combines her 25+ years experience in accounting and small-business consulting to help business owners build more profitable and financially secure companies. She leads the firm’s vision and growth while developing innovative strategies, services, and systems that align each client’s accounting, tax planning, and long-term financial goals. Kelly is passionate about helping entrepreneurs understand their numbers, keep more of what they earn, and make confident decisions that create lasting wealth.

Married with two grown children, Kelly enjoys spending time with her family and traveling. ​

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Chief Operating Officer

Kasey Kitzhaber

Kasey serves as Chief Operating Officer at The Profit Firm, where she leads firm operations, strengthens internal workflows, and ensures our team delivers an exceptional client experience. With more than 12 years of experience in operations management, she specializes in strategy, implementation, team development, and creating efficient systems that support the firm’s continued growth. Her leadership helps keep the firm’s vision, people, and processes aligned as The Profit Firm continues to expand.

Outside the office, Kasey enjoys grilling with her husband and kids, vacationing in Florida, and traveling with her sisters & mom.

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VP of Accounting

Regina Davidson

With over 25 years of accounting and business experience, Regina brings deep financial expertise and a customer-first mindset to her role as VP of Accounting. Throughout her career, she has led accounting teams with a commitment to accuracy, compliance, and operational efficiency, consistently helping businesses grow through sound financial strategy and disciplined management.

Outside of the office, Regina is a wife to a loving husband and proud mom to two beautiful girls, is loving on her first grandbaby and has a passion for interior decorating and world travel.

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VP of Tax Solutions

Renee Newborne

Renee brings nearly a decade of tax and accounting experience to the role. Renee holds a Master's in Accounting.  She works with business owners and executives to navigate complex tax situations, find opportunities others miss, and build proactive strategies that line up with their bigger financial goals.

Renee is a proud military spouse and mom to four boys.  She loves time with her family above anything else, and when she gets an hour of her own, she's out antiquing or shopping, or at home with good food and a good youtube or netflix series.

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Director of Tax Compliance

Adam Austin, CPA

Adam is a CPA with nearly 20 years of experience in small business and real estate accounting and taxation. A U.S. military veteran, he began his accounting career in the early 2000s and has since worked with Deloitte, the U.S. Government, and as a successful entrepreneur. 

He specializes in advising small businesses and real estate investors, and has served as a Partner/CFO for several companies.  ​He also teaches college-level accounting courses and actively manages a portfolio of rental properties, short-term rentals, flips, and 1031 exchange transactions.

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Operations & Marketing Manager

Kayden Black 

Kayden is a Business major at the University of North Georgia. 

Kayden helps The Profit Firm with operations, social media management and marketing. Kayden is also a Certified Bookkeeper; HR People Advisory Certified & holds a Payroll Certification. 

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When Kayden is not in the office, you can find her on her motorcycle as her passion is riding and working out. ​

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Let's Chat and see how we can help you Keep Your Profits in Your Pockets! 

470.307.7228

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